Blackbaud Merchant Services

Send funds raised data to Google Analytics

I find it very confusing that Online Giving forms have a specific place to integrate with Google Analytics and theres still no way for that to send google actual dollar amounts. I would assume this would be one of if not the most important metric to measure, although counting individual donors is helpful as well. Seems like an obvious gap in functionality.

  • Mason Astill
  • Apr 9 2024
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